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Amazon Brings Kindle Owners’ Lending Library to France, Germany, UK전자책 관련 이야기 2012. 10. 12. 03:41
서프라이징한 소식이다. 프라임회원+킨들소유자... 전자책 렌털 프로그램의 유럽 지역 확대! 참여한 저자는 단건별 렌털시 2.29달러의 수익을 얻는구나. 나름 괜찮다. 아마존의 대규모 마케팅 투자가 있기에 가능한 모델이다. 아마존의 전자책 및 디지털 출판 산업의 영향력을 갈수록 높아간다. 아시아지역도 곧 그러할 듯 싶다.
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Amazon Brings Kindle Owners’ Lending Library to France, Germany, UK
[Press Release]
Kindle Owners’ Lending Library Coming to the UK, Germany and France
Independent authors enrolled in KDP Select can reach more readers in Europe through the lending libraries, and earn money every time their book is borrowed
KDP Select fund increased to $700,000 in October
SEATTLE–(BUSINESS WIRE)–Oct. 11, 2012– (NASDAQ:AMZN)—Amazon.com, Inc. today announced that the Kindle Owners’ Lending Library is coming to the UK, Germany and France later this month, bringing Kindle owners with a Prime membership over 200,000 books to borrow for free as frequently as a book a month, with no due dates. Independent authors and publishers using Kindle Direct Publishing (KDP) who enroll their books in KDP Select can be included in the Kindle Owners’ Lending Library in the UK, Germany and France, as well as the US. With the new lending libraries launching this month, the KDP Select fund has been increased by $100,000 to $700,000 in October, with a larger increase anticipated in November. Authors will earn money every time their book is borrowed from any of the lending libraries – in September, authors earned $2.29 per borrow, which is more than many KDP books earn per sale.
“The Kindle Owners’ Lending Library was launched less than a year ago in the US and customers are loving it,” said Russ Grandinetti, Vice President of Kindle Content. “It’s also been great for independent authors, who get to reach a whole new audience and make money in a new way, and now they’ll be able to reach even more readers around the world. We’re excited to bring the lending library to the UK, Germany and France.”
Independent authors are experiencing increased sales by including their books in the US Kindle Owners’ Lending Library through KDP Select, an option for authors to make money through the lending library and promote their book for free. In September, KDP Select books that enrolled in August earned 77% more royalties from paid sales than the three months before they were enrolled in the program. This figure is conservative and only includes books that were available via KDP for the entire three months prior to enrolling in KDP Select. To learn more about KDP Select, visit http://kdp.amazon.com/self-publishing/KDPSelect.
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