아마존 파이어폰 출시 관련 제프 베조스의 CEO letter

Dear Customers,

We're excited to unveil our newest innovation—Fire, the first smartphone designed by Amazon.

Fire is the only smartphone with Dynamic Perspective and Firefly, two new technologies that allow you to see and interact with your world through a whole new lens.

Dynamic Perspective uses a custom-designed sensor system that responds to the way you hold, view, and move your phone. It opens up a new class of immersive apps and games not possible on other smartphones, as well as one-handed navigation and gestures like auto-scroll—read long web pages and books without ever touching the screen.

Firefly is a new technology that quickly recognizes printed web and email addresses, phone numbers, QR and bar codes, artwork, movies, music, and millions of products, making it easy to discover information, share items with friends, and more. It works in seconds—simply press and hold the Firefly button.

Fire is the only smartphone to put everything you love about Amazon in the palm of your hand—instant access to over 33 million songs, apps, games, movies, TV shows, audiobooks, magazines, and books, plus exclusive features like Mayday, ASAP, Second Screen, X-Ray, free unlimited photo storage in the cloud, and more.

It's also packed with powerful hardware—a 13MP camera with optical image stabilization for stunning photos and 1080p HD video, a 2.2 GHz quad-core processor and 2GB of RAM for fast, fluid performance, a beautiful 4.7" HD display, dual stereo speakers, and Dolby Digital audio.

Fire is available exclusively on AT&T. You can pre-order yours today. For a limited time, Fire also includes a full year of Amazon Prime—FREE Two-Day Shipping on millions of items, unlimited streaming of movies and TV shows with Prime Instant Video, unlimited, ad-free streaming and downloading of over a million songs and hundreds of playlists, and over 500,000 books to borrow from the Kindle Owners' Lending Library. If you're already a Prime member, we'll add 12 months to your existing account.

Thank you for being a customer,

Jeff Bezos
Founder & CEO

PS — You can experience Fire in person at AT&T stores on 7/25.

PPS — If you're a developer, feel free to check out our powerful SDKs for both Firefly and Dynamic Perspective.

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