커머스의 꽃은 결제다.

Amazon Launches ‘Login and Pay with Amazon’ for a Seamless Buying Experience 

커머스의 꽃은 '결제'다. 아마존이 타 커머스 사업자들에게 로그인&페이 시스템을 연동한다는 소식.. 아마존페이먼트도 있지만, 로그인까지 아마존ID(e-mail)을 사용 가능하게.. 아마존은 215백만개의 결제 정보를 가지고 있다는 것이 강점이다. 애플도 아마존의 원클릭 결제 모델을 특허사용권을 지불하면서 사용중이다. 한국에선 여러 규제 정책으로 이런 걸 사용하기 어렵다. 이용자의 편의성과 보안 이슈가 연계되는데.. 결국 선택의 문제다. 암튼, 아마존의 이번 프로젝트는 중소형 커머스 사업자들에게 인기가 많을 것 같다. 물론, 시스템 구축과 운영 지원은 아마존이 투자한다. 

Companies can Enable Amazon Customers to Simply Login and Pay Using their Amazon Credentials Login and Pay with Amazon Gives Companies the Ability to Make Amazon Customers Their Customers SEATTLE--(BUSINESS WIRE)--Oct. 8, 2013-- (NASDAQ: AMZN) -- Today, Amazon released a new service that streamlines how customers transact with online merchants. Login and Pay with Amazon allows participating companies to empower customers to go from browsing to buying in just a few clicks using their Amazon account information. “Amazon has more than 215 million active customer accounts,” said Tom Taylor, Vice President, Amazon Payments. “Login and Pay withAmazon enables companies to make millions of our customers their customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login.” Companies encourage their customers to create an online account in order to offer a personalized buying experience. Buyers want the advantage of creating an account to save purchase preferences when shopping online1, but the majority are bothered by the hassle of registering on a website2. Increasingly, they choose to shop on sites that offer frictionless online payment options to take advantage of stored information3. That is why Amazon is introducing a solution where buyers can both login and pay on any participating site using their Amazon credentials. This allows online merchants to create long-term relationships with more customers. Login and Pay withAmazon helps replace guest checkouts with recognized customers, leading to improved services which could include: managing and tracking orders, purchase history detail, special discounts, instant access to shipping addresses and payment methods. “So far, the consumer adoption rates that we’ve been seeing with Amazon Payments have exceeded our expectations and we’re excited to see the results once we start offering our customers the bundled solution of Login and Pay with Amazon towards the end of this year,” said Ash ElDifrawi, Gogo’s chief commercial officer. “We know that Amazon buyers are highly satisfied with their payment experience onAmazon. We also know through our research that Gogo users want alternative methods of payment. By offering Amazon Payments, we are providing Amazon customers an easy way to pay for Internet access on Gogo.” Login and Pay with Amazon works seamlessly on tablet, mobile, and desktop devices. Online merchants get simple, low pricing for payment services and fraud protection from Amazon at no extra fee. Amazon does not share the customers’ credit card information, and purchases are covered by Amazon’s A-to-z Guarantee, offering buyers the transaction protection they receive when purchasing products on Amazon.com. Developers can implement Login and Pay with Amazon with existing websites using a set of widgets and APIs to embed on the site and integrate with back-end systems. Login and Pay with Amazon uses the OAuth 2.0 protocol, which has been broadly adopted for user-authorized exchanges across sites. To learn more, go to payments.amazon.com or watch a short video here.

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