E-book Reading Jumps; Print Book Reading Declines

퓨리서치센터의 설문조사 결과를 인용해 지난 12개월 동안 16세 이상 미국인들 중 23%가 종이책 대신 e북으로 책을 읽는다고 보도했다. 1년 전에는 16%였다. 또 지난 12개월 동안 인쇄물로 된 책을 읽는다는 응답자는 67%로, 1년 전 대비 5%P 떨어졌다. 퓨리서치센터의 퓨 인터넷 프로젝트 디렉터인 리 레이니는 “우리는 여전히 전환의 초기 단계에 있다”며 “90년대 후반 종이신문 산업에 일어났던 디지털 트랜지션이 현재 출판 산업에 일어나고 있다”고 설명했다. 이번 조사에 따르면 e북을 읽는 사람들은 전문대졸 이상, 연소득 7만5000달러 이상으로 자가 소유, 30~49세 연령에 많은 것으로 나타났다.

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Released: December 27, 2012

E-book Reading Jumps; Print Book Reading Declines

by Lee Rainie and Maeve Duggan

Findings

The population of e-book readers is growing. In the past year, the number of those who read e-books increased from 16% of all Americans ages 16 and older to 23%. At the same time, the number of those who read printed books in the previous 12 months fell from 72% of the population ages 16 and older to 67%.

Overall, the number of book readers in late 2012 was 75% of the population ages 16 and older, a small and statistically insignificant decline from 78% in late 2011.

The move toward e-book reading coincides with an increase in ownership of electronic book reading devices. In all, the number of owners of either a tablet computer or e-book reading device such as a Kindle or Nook grew from 18% in late 2011 to 33% in late 2012. As of November 2012, some 25% of Americans ages 16 and older own tablet computers such as iPads or Kindle Fires, up from 10% who owned tablets in late 2011. And in late 2012 19% of Americans ages 16 and older own e-book reading devices such as Kindles and Nooks, compared with 10% who owned such devices at the same time last year.

This move toward e-books has also affected libraries. The share of recent library users¹ who have borrowed an e-book from a library has increased from 3% last year to 5% this year.² Moreover, awareness of e-book lending by libraries is growing. The share of those in the overall population who are aware that libraries offer e-books has jumped from 24% late last year to 31% now.³

These latest figures come from a survey by the Pew Research Center’s Internet & American Life Project which was conducted on October 15-November 10, 2012 among 2,252 Americans ages 16 and older. The margin of error is plus or minus 2.3 percentage points.

Who reads e-books

In the book-reading population, those most likely to read e-books include those with college or graduate degrees, those who live in households earning more than $75,000, and those whose ages fall between 30 and 49.

The tables below, which show increases among various demographic groups, are based on those who say they had read a book in the past 12 months, not the full population of those ages 16 and older.

Who read books in the past 12 months

In the new Pew Internet survey 75% of Americans ages 16 and older said they had read a book in any platform in the previous 12 months. That is not statistically significantly different from the 78% who in late 2011 said in a survey they had read a book in the previous 12 months. Of them:

• 89% of the book readers said they had read a printed book. This translates into 67% of all those ages 16 and older.
• 30% of the book readers said they had read an e-book. This translates into 23% of all those ages 16 and older.
• 17% of the book readers said they had listened to an audio book. This translates into 13% of all those ages 16 and older.

All told, those book readers consumed a mean (average) of 15 books in the previous 12 months and a median (midpoint) of 6 books — in other words, half had read fewer than six and half had read more than six. That breaks down as follows:

• 7% of Americans ages 16 and older read one book in the previous 12 months
• 14% had read 2-3 books in that time block
• 12% had read 4-5 books in that time block
• 15% had read 6-10 books in that time block
• 13% had read 11-20 books in that time block
• 14% had read 21 or more books in that time block

E-book borrowing from libraries

This move toward e-books has also affected libraries. The share of recent library users who have borrowed an e-book from a library has increased from 3% last year to 5% this year.

Beyond that, there is growing public awareness that the vast majority of public libraries now lend e-books. In the entire population of those ages 16 and older, the number who are aware that libraries offer e-book loans increased from 24% last year to 31% now. At the same time, there has been a drop in the number of people who do not know whether their local library has an e-book borrowing program.  Now, 57% say they don’t know if their library offers e-books. Last year, 63% of those ages 16 and above did not know if their library offered e-books for borrowing.⁴

1. The way we defined recent library users changed between 2011 and 2012. In 2011, recent library users were those who had used a public library for at least one of eight activities in the previous twelve months. In 2012, we defined recent library users as those who had done one of the following things in the previous twelve months: visited a public library in person, gone on a public library website, or used a cell phone, e-reader or tablet to visit a public library website or access public library resources. ↩
2. The way we identified e-book borrowers has changed. In 2011, our question was addressed to those who had read e-books and the language was: In the past 12 months, have you used a public library to borrow or download an e-book?” This year the question was asked of all those who had used their library’s website in the past 12 months and the question language was: “In the past 12 months, have you used a public library website to borrow or download an e-book?” ↩
3. In 2011, this question was asked of those who do not read e-books or those who read e-books but do not borrow them from the library. The figure cited here for 2011 is converted to all those ages 16 and older. In the recent survey it was asked of all adults. ↩
4. In 2011, this question was asked of those who do not read e-books or those who read e-books but do not borrow them from the library. The figure cited here for 2011 is converted to all those ages 16 and older. In the recent survey it was asked of all adults. ↩