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REPORT: Amazon In Talks To buy Texas Instruments' Mobile Chip Business

아마존닷컴 경제학

REPORT: Amazon In Talks To buy Texas Instruments' Mobile Chip Business

류영호 2012. 10. 15. 17:53

아마존 최대의 빅딜이 성사될까? 매뉴팩처링에 대한 아마존의 관심은 결국 디지털 생태계에서 강력한 파워십을 확보하겠다는 전략으로 보인다. 유통을 넘어 제조로의 확장은 이미 출판 카테고리에서 진행되고 있지만, 이번 건은 차원이 다른 면을 보인다. 텍사스 인스투르먼트.. 디바이스 업계의 거물이지 않는가?


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REPORT: Amazon In Talks To buy Texas Instruments' Mobile Chip Business

 Amazon in talks to buy Texas Instruments' mobile chip arm:TEL AVIV (Reuters) - Amazon.com Inc, the world's largest Internet retailer, is in advanced talks to buy the mobile chip business of Texas Instruments, Israeli financial newspaper Calcalist reported on Monday.

If negotiations lead to an agreement, Amazon, which makes tablets and is expected to enter the smartphone industry, would become a direct rival to Apple and Samsung Electronics, which also designs their own chips. The value of any deal will probably be billions of dollars, Calcalist said.

Texas Instruments said last month it will shift its wireless investment focus from products like smartphones to a broader market, including industrial clients such as carmakers, where it is hoping for a more profitable and stable business.

Officials at both firms were not immediately available for comment outside U.S. business hours.

Gartner analyst Carolina Milanesi told Reuters she doubted whether Amazon wants to "become that intimately involved with hardware".

TI's chips are used in Amazon.com's Kindle Fire tablet. TI told investors it would continue to support its customers but its mobile application chip business, which supports features like video, will not invest in supporting its customers future roadmap for tablets and smartphones to the same degree as before.

Calcalist quoted TI spokeswoman Whitney Jodry as saying that the company refrains from commenting on rumors.

(Reporting by Tova Cohen and Tarmo Virki; Editing by Louise Heavens)



Read more: http://www.businessinsider.com/amazon-in-talks-to-buy-texas-instruments-mobile-chip-arm-2012-10#ixzz29M86EjG5


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